Magnificent Seven Competition 2011

On World Cocktail Day 2010, MIXXIT’S dynamic Magnificent 7 competition final attracted over 1,000 people. The final in 2011 will be an even bigger event; stuffed with international guests, fabulous giveaways, unusual surprises and one hell of an after-party. The competition will once again culminate during World Cocktail Week, in line with our friends over at the “Museum of The American Cocktail”.

The Magnificent 7 winner will be flown to New York to attend the famous B.A.R course run by our MIXXIT champions Dave Wondrich, Dale Degroff and Paul Pacult.

To compete, all you have to do is attend one of the totally amazing MIXXIT CITIES sessions and submit one cocktail. EASY! The selected top drinks will go into the state finals. The winners of the state finals will be selected to as the Magnificent 7.  They will be wined, dined, photographed and put to up for two nights at a top Sydney Hotel as they vie for the title of Champion in the MIXXIT Magnificent 7 2011.

Luke Redington The Magnificent 7 2010 winner commented, “Magnificent 7 stands alone in format and prize, I believe. It also provides you with every opportunity to do well, the boys at Mixxit want you to succeed”.

“MIXXIT CITIES in turn, look at four influential cities which shape the global cocktail landscape. We paint a fascinating story around the historical and cultural fabric of each city, the hotels, bars and bartenders they spawned.  MIXXIT CITIES sessions cleverly thread in some cracking drinks in line with each period, along with some inspiring new ideas on punch compounds, all delivered with a swizzle and fizz of humour”.

Jason Crawley – Creative Director – Mixxit.