famous grouse
The Famous Grouse holds a unique cask selection policy including use of a higher proportion of Spanish sherry casks than their competitors.
Brand History
Matthew Gloag & Son, Limited, makers of The Famous Grouse, was established in 1800 as a family wine and grocery retailer. Named after the Red Grouse, Scotland’s national game bird, The Grouse brand was created in 1896 as a ‘house blend’ to appeal to Victorian sporting gentlemen travelling through the Highlands. So close to home was the brand, that Matthew’s daughter, Phillipa, actually created the original sketch of the renowned trademark. The Grouse brand became so sought after that it was soon renamed The Famous Grouse.
The Famous Grouse is now owned by The Edrington Group, a private, independently owned Scotch whisky maker and is one of the World’s top 10 selling Scotch whiskies. Available in more than 100 countries.
Brand Information
Because The Famous Grouse carefully selects only the finest Scotch whiskies from the widest choice of ages available, only those at their peak are blended together to create a balanced and well-rounded whisky of the highest quality. The Famous Grouse holds a unique cask selection policy including use of a higher proportion of Spanish sherry casks than their competitors. Great care is taken to ensure that the Scotch Whiskies which are blended together to create The Famous Grouse mature in specially commissioned hand crafted oak wood sherry casks of the highest quality. These impart a distinctive and mellow flavour.
Product Information
To be the best loved drink in the world’s favourite bars.
The Famous Grouse Finest
Appearance: Glowing amber
Aroma: Smokey with a touch of sweetness, citrus and malt
Taste: Full flavoured, some vanilla sweetness. Finishes clean and dry.
Whats Unique about Famous Grouse?
Made by The Edrington Group, a company solely devoted to making the world’s finest Scotch whisky
Scotland’s favourite Scotch whisky.
Contains a high proportion of malt whisky.
At the heart of the blend are two of the finest Malt whiskies available: The Macallan – the “Rolls Royce of Malts” and Highland Park – acclaimed as the best of the Island Malts.
8735 quality checks are performed from distillation through to bottling
After ageing, all component whiskies in the blend are removed from their casks and blended together before a final 6 months ageing in oak casks. This “marrying” process ensures smoothness and consistency in the final blend and is unique to The Famous Grouse.
Brand Principles
- One of the highest quality blends, and recognised in over 100 countries.
- One of the world’s top 10 selling Scotch whiskies. No. 1 in Scotland.
- Winner of numerous accolades including silver and bronze medals at the 2006 San Francisco World Spirits Competition.
- High public profile having been a major sponsor of the Scottish International Rugby Team for over 15 years.
Signature Cocktail
‘Blood and Sand’
Ingredients - 30ml The Famous Grouse
- 30ml Bols Cherry
- 30ml Sweet Vermouth
- 30ml Orange Juice
Method
Shake with ice and strain into a chilled cocktail glass
For more information visit the website www.thefamousgrouse.com/ls/en/
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